AMO’s first exhibition design in China unveiled in Beijing

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AMO’s first exhibition design in China unveiled in Beijing

OMA AMO’s research and design office has opened True me, the studio’s first exhibition design in China. Built in the 798 Art Factory in Beijing, True Me explores modern selfie culture and modes of self-representation through art and media. Organized by app developer Meitu and the Beijing Contemporary Arts Foundation, the exhibition features works by Hou Ying, Lu Yang, Maleonn, Xie Haiwei, Ye Funa, Chen Tianzhuo, teamLab and Theodore Bradley. Celebrating the launch of Meitu’s new logo, the exhibit expands AMO’s interest in the study of visual culture.

True me.  Image courtesy of the OMATrue me.  Image © Bian Jie, courtesy of the OMATrue me.  Image © Bian Jie, courtesy of the OMATrue me.  Image courtesy of the OMA+ 20

True me.  Image © Bian Jie, courtesy of the OMA
True me. Image © Bian Jie, courtesy of the OMA
True me.  Image © Bian Jie, courtesy of the OMA
True me. Image © Bian Jie, courtesy of the OMA

True me bases AMO research on a staged space literally reflecting the nature of the Meitu application. Over a billion users use Meitu to edit selfie images and produce reimagined expressions of themselves. Continuing the vein of AMO’s work beyond fashion show decors and store interiors, the concept of the exhibition plays on the contradiction of application between the raw self and the interior and the post-produced image. that is created. The spaces are aligned along a central corridor connected to a series of spaces. These rooms are clad in head-to-toe curved mirrors along the hallway to reflect the notion of the outer self. Inside, six soft areas clad in flannel, felt and grass display the idea of ​​inner self. Together, the hallway and rooms take visitors on a journey through visual works of art and performance spaces.

True me.  Image © Bian Jie, courtesy of the OMA
True me. Image © Bian Jie, courtesy of the OMA
True me.  Image © Bian Jie, courtesy of the OMA
True me. Image © Bian Jie, courtesy of the OMA

As part of OMA’s growing interest in Asia’s vibrant progressive cultural scenes, the exhibition design was led by OMA partner and Asia director Chris van Duijn. The project is part of a sequence of cultural projects designed at OMA’s Hong Kong office, including the Genesis Gangnam store in Seoul and the cultural spaces of the recently opened Columbia Circle in Shanghai. Currently, the OMA is working on the extension of a leading art institute in Beijing which will be completed at the end of this year.

True me will be open to visitors at the 798 Art Factory until August 14, 2018



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