Benefits of digital asset management


Frémont, California: Digital Asset Management (DAM), enterprise software that stores, organizes, and distributes photos, videos, and other forms of rich content. These assets are managed through digital asset management software for particular business purposes such as ensuring brand consistency, accelerating media production for advertising campaigns, and preserving digitized artifacts for museum collections. .

DAM software stores digital assets in a shared repository and tags them with descriptive phrases – or metadata – for easy search and retrieval. In addition, DAM systems provide APIs for the integration of relevant services and the delivery of digital and automatic or analog production materials to multi-channel endpoints. For security reasons, the system restricts access so that only people or processes with the appropriate privileges can create, read, modify, and delete assets.

Benefits of DAM

A creative team of designers, photographers, videographers, editors and other creative experts create brand experiences at the heart of every ad campaign. But, individually and together, creative professionals need to work smarter, faster, and more productively. To do this, they must prioritize critical operations and spend less time on less vital tasks.

A DAM system can provide digital services tailored to the functioning of creative teams. Additionally, the system can reduce the time designers and editors spend on administrative tasks such as finding files or performing transfers throughout the production process.

  • Provide a unique source of truth.

A DAM system is not just a network file sharing tool for storing high quality multimedia resources. It can simplify the reuse of digital assets and serve as a record system for an organization.

Marketers and publishers no longer have to browse through numerous web collections or search for unique photo shoots for specific mediums. Instead, digital designers, producers, and other users can use a single DAM system to include photographs and videos in their output. They are aware that a Creative Team Leader has already checked the content for distribution, making sure it is properly tagged and up to date.

  • Monetize the rich media supply chain.

Business value can be derived from digital assets such as image licensing rights, branding of visuals and sounds in a video clip, or crucial information on product labels. Organizations spend a lot of time and effort updating their brand identity, business personality, and important content.

A DAM system can track how businesses use digital assets. This is essential for digital rights management, which determines whether assets have licenses for use in various countries, what costs should be paid, and who should pay them. Using DAM is also vital for interaction and audience tracking, including gauging the popularity of assets in various contexts and helping marketers identify the best assets for their messages. Finally, a DAM system can also produce analysis and information to fuel digital experiences.


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