Dubai Design District launches week-long Rethink Art exhibition
Dubai Design District (d3) has announced a new global campaign for the post-pandemic world: Rethink the Regular.
To rebuild and revitalize communities, promote growth and boost the UAE’s knowledge and innovation-based economy, the campaign encourages the world’s brightest minds to come together and see design in a new light. .
The international initiative will promote Dubai as a global destination for the creative industries that provides opportunities for students, startups, entrepreneurs and multinational companies.
To begin with, d3 today launched a week-long Rethink Art exhibition. His Highness Sheikh Zayed’s official Range Rover, an original Dodge Challenger from The Dukes of Hazzard, and a 1962 Rolls-Royce Silver Cloud are among 15 classic cars that raced through the business district for the event, March 28. until April 3, 2021.
Eye-catching installations, art exhibitions, fashion pop-ups and mouth-watering special menus celebrating global cuisine will also be available to the community and the general public, with a series of free workshops from Tashkeel, the multidisciplinary art. Dubai based and design organization, also ongoing. Three restaurants – Emirati restaurant Smat, Italian street food destination Vicolo, and wellness-inspired cafe Anamoia – have created special discounted menus for Rethink Art.
The week-long event encouraging people to see design from a new perspective aims to celebrate the diversity of talent in the region’s largest creative hub. It comes after contemporary American street artist Shepard Fairey – the man behind Barack Obama’s iconic “Hope” poster – unveiled two new murals in d3, further strengthening Dubai’s position as a global destination for art and design.
Khadija Al Bastaki, executive director of d3, said: “Since its inception in 2013, d3 has been the premier destination for creativity in the region. As the world continues to face unprecedented change, it is important to stay ahead of the curve – by rethinking what has been done before, we will be able to conceptualize and build stronger economies that can withstand the test of time. It will help Dubai to become one of the best cities in the world. Design plays an essential role in this new vision because it transcends all borders, it holds the key to innovation and humanizes technology. Through our Rethink the Regular campaign, we aim to inspire people and businesses to create new ideas and concepts in Dubai that move the world forward. We are delighted to launch this global campaign with our inaugural exhibition celebrating the diversity of d3 talent by bringing new artistic and culinary experiences to Dubai that reflect our rich heritage and pioneering vision for the future.