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From Awareness to Conversion: How Advertisers Can Leverage Huawei Ads Features

RIYADH: Digital advertising is undoubtedly one of the most effective methods of relaying brand messages to their target audiences. According to Zenith’s Advertising Spend Forecast report, the global advertising market will grow by 9.1% in 2022, following growth of 15.6% in 2021.

Contributing to the expansion of the industry, Huawei Mobile Services is a multi-dimensional ecosystem that helps marketers achieve their common goals using cutting-edge platforms like Huawei Ads.

When it comes to advertising through Huawei Ads, the marketplace provides marketers with more than traffic and leads: it optimizes campaigns, monitors their performance and reporting, identifies areas for improvement, and automates ads.

Through different models such as App Recommendation, Programmatic Display and Search Network, each with sub-categories, marketers can easily chart their way to unlimited impressions, clicks and engagements, via the platforms’ interactive advertising channels and precise segmentation.

Marketers can use AppGallery, one of the world’s top three app marketplaces, to increase customer awareness, streamline their messaging, and showcase brand voice using the tool. To maximize monetization, advertisers can opt for real-time targeting using programmatic display ads, where they can easily select the in-app display solution.

Huawei Ads allows marketers to use multiple locations through AppGallery, such as featured pages, category ranking, or keyword research. At the same time, businesses using programmatic display channels can use Splash, Native, Banner, or App Icon units to achieve desired reach.

With Huawei Video, brands can benefit from the Cost Per Completed View model, in which brands place video ads and only pay for them when fully viewed by users. This allows brands to visually promote products by showcasing them to potential consumers.

Huawei Ads is a cutting-edge mobile marketing solution that optimizes ads to reach over 730 monthly active users of Huawei devices worldwide, enabling marketers to achieve established business goals on a budget. optimized, clear objectives, the right tactics, and absolute campaign combinations. Huawei’s 1+8+N strategy aims to bring Huawei Ads offerings to the company’s portfolio of smart TVs, tablets and Internet of Things devices.

For more information about HUAWEI Ads, please contact [email protected]. You can also visit the site here.

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